Creators vs Consumers

Most people are consumers be it in media, technology or even retail. Only a few among us are creators. These two categories of humanity inhabit completely separate realms.

Consumers are the followers, creators are leaders. The creators dictate terms, what the masses get to consume. In today's times there is a plethora of consumers. Modern work environment does not engage the worker, and leads to dissatisfaction and a sense of energy being misdirected and wasted. This all in the end goes to the creators, who channel the masses dissatisfaction and being few in number get outsized rewards for their efforts. They also derive greater satisfaction from life, since they are working on creating things for which are highly recognized and rewarded, while the consumers are just spending money and time and in turn being subject to the whims of the creator.


This is supported by examples all around us, for example consider the case of  Apple. It is they (or Steve Jobs) who gets to decide what choices we have for our technology equipment and we have to suffer the ignominy of standing in lines overnight, overpaying, and then learning to live with the arbitrary limitations they dictatorially imposes on the device. Consider Coke or Pepsi who get to decide what kind of junk sugar water can we poison our system with, and how much markup we have to pay them for this privilege. Or consider movie producers who keep churning out clichéd unintelligent movies day in day out and the masses keep spending money on these limited consumption choices. These two are further propped up by other creators such as the news media which tells the consumers to buy this and see that. Being a creator is what gives satisfaction. However, the existing creators incentivize being a consumer (by working for them, or spending spare time pursuing their creations) to such an extent that most of us remain in that mold.
Creativity is risky, but in the end it is something which allows one to live on ones own terms and not in slavery to the creators, both in work as well as leisure. It is not only the monetary benefit, the satisfaction of being a creator makes his/her work far more interesting than the leisure of a consumer.